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中研國際股份有限公司開發光能自轉地球儀，憑藉產品的獨特性鎖定高端市場，將電商作為品牌推動引擎，成功自線下通路轉戰電商市場，有效拓展國際商機，建立差異化優勢。

在跨境市場布局上，中研國際透過精準行銷策略與產品研發力，取得亮眼銷售成績，展現強大的全球營運能力。其經驗為傳統通路品牌轉型跨境電商提供可借鏡的成功模式。

The MOVA GROUP developed its signature solar-powered rotating globe, targeting the premium market with a highly distinctive product. By positioning e-commerce as its brand growth engine, the company has successfully transitioned from offline channels to digital marketplaces, effectively expanding international opportunities and establishing a differentiated competitive advantage.

In its cross-border marketing strategy, the MOVA GROUP has achieved impressive sales results through precise marketing initiatives and strong product development capabilities, showcasing robust global operational strength. Its transformation serves as a successful model for traditional channel-based brands seeking to enter and thrive in cross-border e-commerce.