金獎
Gold
跨境電商企業
Cross-border eCommerce Enterprises
金駿工業股份有限公司
KING CHUNE INDUSTRIAL CO., LTD.
01
獲獎理由
Reasons for Selection
金駿工業股份有限公司以戶外廚房代工起家,具備明確的市場區隔與轉型策略,憑藉多年製造經驗與產品優勢,塑造自有品牌特色,成功跨足B2C品牌經營,展現營運彈性與策略遠見。
品牌已成功打入北美主流居家電商平台及通路,顯示其成熟的品牌經營能力與行銷操作成效。金駿工業的轉型成果不僅帶動企業自身成長,也是台灣製造業成功跨足國際市場的典範。
KING CHUNE INDUSTRIAL CO., LTD. started as an OEM manufacturer for outdoor kitchens, establishing a clear market segmentation and transformation strategy. Leveraging years of manufacturing experience and product advantages, the company has built distinctive brand characteristics and successfully transitioned into B2C brand management, demonstrating strong operational flexibility and strategic vision.
KING CHUNE has successfully entered major home and lifestyle e-commerce platforms as well as retail channels across North America, showcasing its mature brand management capabilities and effective marketing operations. KING CHUNE’s transformation is not only driving the company’s own growth but also serves as a benchmark for the rest of Taiwan’s manufacturing industry in successfully expanding into global markets.
品牌已成功打入北美主流居家電商平台及通路,顯示其成熟的品牌經營能力與行銷操作成效。金駿工業的轉型成果不僅帶動企業自身成長,也是台灣製造業成功跨足國際市場的典範。
KING CHUNE INDUSTRIAL CO., LTD. started as an OEM manufacturer for outdoor kitchens, establishing a clear market segmentation and transformation strategy. Leveraging years of manufacturing experience and product advantages, the company has built distinctive brand characteristics and successfully transitioned into B2C brand management, demonstrating strong operational flexibility and strategic vision.
KING CHUNE has successfully entered major home and lifestyle e-commerce platforms as well as retail channels across North America, showcasing its mature brand management capabilities and effective marketing operations. KING CHUNE’s transformation is not only driving the company’s own growth but also serves as a benchmark for the rest of Taiwan’s manufacturing industry in successfully expanding into global markets.
02
企業小檔案
Company Profile
主要產品
戶外燒烤爐及廚房系列 BBQ Grills and Outdoor Kitchen Series
主要使用平台
Wayfair、Home Depot、Lowe’s
主要市場區域
美國、加拿大、歐洲、澳洲 United States / Canada, , Europe, Australia
03
公司照片
Company Photos
